Admakx Digital

Why do we run ads on Native DSPs?

Jul 12, 2023
At Admakx Digital, we are on a mission to use technologies that connect with consumers at the moments when they are most engaged. We leverage the power of Native ads through Native DSPs allowing marketers to reach audiences at highly impactful moments when they are most receptive to new discoveries, aligning with their content consumption habits and patterns. 
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We've seen great success with our clients across the globe and here's why global brands are adding Native DSPs in your media plans.
  • Performance-Driven CPC Model: Native DSPs are designed to maximize engagement and performance. Their Cost Per Click (CPC) pricing model ensures you only pay for genuinely interested users, focusing on delivering outcomes and attracting intent-driven consumers.
  • Streamlined Supply Path: Unlike traditional DSPs, Native DSPs source ad placements directly from the publisher's website, acting as both SSP and DSP. This eliminates intermediaries, maximizing ROI for advertisers and improving monetization for publishers.
  • Exclusive Inventory: Native DSPs provide access to both standard IAB format ad units through programmatic channels and also to their own unique ad unit placements hard coded on publisher webpages. This diversity in ad units, coupled with the ability to capture multiple page placements and audience referral sources, drives high impressions and conversions. This is the reason Native DSPs perform so well for Fortune 500 brands globally.
  • Diversified Media Cost: Spreading your bids across multiple DSPs along with Native DSPs not only increases your chances of winning the auction but also ensures a sustainable long-term strategy.  
Some best practices of Native Advertising: Click Here