Effective Strategies for Launching a Native Ads Campaign

For marketers aiming for performance, the most daunting task is ensuring their marketing materials stand out. With the online world being flooded with new messages daily, it's crucial to ensure your message not only stands out but also reaches the most relevant audience. Utilizing Native DSP ad platforms to promote your business offers a chance to stand out and connect with new customers who engage and respond to your brand message or business.

Native DSP recommendation engines are present on 80-90% of premium publishers' sites, offering high visibility and credibility. It also allows access to over a decade's worth of data on what over millions of anonymous users find interesting, and what conditions prompt someone to click on a recommendation to take action and learn more.

As you embark on your journey in the world of discovery, here are some best practices to follow when starting a new discovery campaign:

1. Clearly define your campaign goals

Before starting your campaign, it's crucial to define your goals. Whether it's generating leads, selling products, promoting app downloads, or raising brand awareness, your Key Performance Indicators (KPIs) should be clear and measurable. Align your campaign goals with your business goals and use Native DSP's multiple-conversions pixel to measure your success.

2. Select marketing assets that align with your goals

When choosing your assets, focus on generating specific actions from your targeted audience rather than just driving traffic. Your message should be concise and get to the point quickly. Ensure your landing page promotes a single message and action, and that your headline, subheadline, images, and design all represent this message. Include a clear call to action in different sections of your landing page.

3. Use effective headlines and images

Your headlines and images are key to your Click-Through Rate (CTR). Avoid negative keywords like "never" or "worst" in your ads. Mention your targeted audience in your headline and use close-up pictures rather than vague images.

4. Target your audience effectively

Successful marketing campaigns target the right audience with the right message, in the right place, at the right time. Outbrain's advanced targeting methods enable you to set all these factors. Consider which device and location you want to meet your audience and ensure your marketing assets meet your targeted audience's mindset.

5. Structure your campaign effectively

Each marketing platform has its own unique campaign structure. Separate mobile and desktop campaigns due to different CPCs and user experiences. Start your campaign with at least 10 headline and image variations to see which ads perform the best. Consider your bids and whether to start low or high.

6. Implement pixel at the very start

Even if your campaign isn't ready yet, it's a good idea to open an account, copy the pixel, and implement it on your marketing assets. This allows you to start acquiring audience data for your lists.

In conclusion, you're now ready to start your new discovery campaign. Remember to optimize for CTR in the first few days of your campaign. Once your campaign has been running for a few weeks and you have sufficient data, you can start optimizing towards conversions. It's recommended to run a discovery campaign for at least 30 days to get the most out of the product. If you need more assistance, you can always consult our team of programmatic specialist at Admakx Digital Inc.